PinPoint​
direction, editing, production
discovery, design, delivery
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Individually assigned to develop an intervention to change behavior around contemporary use of technology. After thorough research, I focused on the harmful effects of phone usage in social settings.
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DISCOVERY: Interviewed students and adults about their phone usage to discover the positive and negative influences of daily technology use. Through further research, I discovered app engineers borrow from casino game design that establishes technology's addictive nature. I developed insights like "In social situations, phone usage operates on a domino effect - one person's phone usage invites others to participate and do the same."
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DESIGN: With the persona of "Phone Obsessed Phoebe" I completed two rounds of prototyping and testing. The first included diverse intervention solutions - campaigns, products, and softwares. After receiving feedback favoring softwares, the second round focused on apps to create the strongest change in behavior.
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DELIVERY: My final project is an gaming crawler software that tracks social activity to encourage unplugging through a competitive reward system.
Please click on the first image to view the audio and visual capstone presentation.
